I often think of Autograph Collection as a slightly more affordable version of the Luxury Collection: distinct properties with a heavy emphasis on local design elements and quirky touches (like the automated robot butlers at the Hotel EMC2 Chicago that delivered my room service). Reviews: Sheraton Tribeca, Sheraton Maui Resort and Spa and Sheraton Grand Tokyo Bay Autograph Collection Hotels With nearly 500 properties around the world, you'll find a huge variation in the quality of Sheraton hotels, which is why Marriott announced a much-needed brand refresh to keep Sheraton competitive in the next decade and beyond. It also has a more premium subdivision, Sheraton Grand, to parallel the Marriott Marquis brand. Sheraton became a significant part of the SPG portfolio after it was acquired in 1997. Sheraton Kona Resort and Spa Keauhou Bay (Photo by Summer Hull / The Points Guy) Reviews: New York Marriott Marquis and Marriott Resort and Spa Phuket Westin On the flip side, there are plenty of Marriott locations, especially airport hotels, that have seen better days. Plenty of locations, including the Marriott Marquis Chicago, are recently renovated and updated for the 21st-century traveler. With over 600 hotels in the namesake Marriott brand, you'll find a wide range of properties and not much in the way of a unifying brand identity. Marriott's 11 premium brands are the bread and butter of its portfolio, with household names like Marriott and Sheraton and a perfect mix of affordably priced luxury. Reviews: JW Marriott Singapore and JW Marriott Washington, D.C. In addition to several beachfront resort locations, most JW Marriott properties in a city feel like they're geared towards high-end business travelers, offering upscale accommodations and great lounges at a relatively affordable cost. JW Marriott has the largest footprint of Marriott's luxury brands, with plenty of properties in (relatively) smaller markets such as Hanoi and Tampa Bay. (Photo by Ethan Steinberg/The Points Guy) Regis New York The Ritz-Carlton and Ritz-Carlton Reserve The properties also have a family traditions program, so little ones often receive toys and many properties have kid clubs - sometimes ones that are complimentary for guests. Regis New York, where the Bloody Mary was first invented. Regis brand is known for a few quirky traditions, including the daily Champagne sabering ceremony (where guests are invited to enjoy a glass on the house) and the signature Bloody Mary each property offers, in honor of the King Cole Bar at the St. These are going to be pricier than other hotels, both with points and cash, but if you're able to afford it, they offer an incredible experience and some of the best treatment Marriott elites are going to find. Regis is the pinnacle of old school luxury and one of the top brands in Marriott's portfolio. Still, there can be a pretty big difference between the brands at the top of this category and those at the bottom. After acquiring Starwood Hotels, Marriott owns some of the most aspirational hotels, including several all-suite properties in exotic locations such as the Maldives and Bora Bora. Marriott is well known for its portfolio of luxury properties that includes iconic brands such as the Ritz Carlton and St. While it's easy to tell the difference between an ultra-luxurious Ritz-Carlton and a more budget-friendly Four Points by Sheraton, some of the distinctions are murky at best.įor more TPG news delivered each morning to your inbox, sign up for our daily newsletter. It should come as no surprise that Marriott, the world's largest hotel chain, also has the most distinct brands, with a whopping 32 in its portfolio. Different destinations attract different types of travelers, with varying needs, tastes and, perhaps most importantly, budgets. I don't envy the hotel marketing folks who have to come up with brand standards that work just as well in New York City as they do in Beijing, Phuket, Nice and Puerto Rico.
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